Mission Statement

The WRC will be well managed, industry-directed, and have a full complement of required resources. It will mandate and demonstrate successful technology transfer and implementation of new or improved processes and/or products at member companies within time-frames that support required return of investment for those members, ultimately increasing/enhancing their competitiveness.  The WRC will produce and disseminate knowledge to serve the member companies, investigate problems as they apply to manufacturing processes, and conduct pre-competitive research that can be applied by member companies.

Vision Statement

The Whiteware Research Center (WRC) at Alfred University will be the worldwide leader in whiteware research, dedicated to the advancement of whiteware manufacturing (technology) as driven by scientific research, thereby providing a technological basis for sustainable growth in the domestic whiteware industry, and enabling member companies to meet their individual corporate goals.